SAAC – Specialty Advertising Association Of California

In Portfolio // By

SAAC show app is the official Touch application for the 2012 Specialty Advertising Association Of California (SAAC) in Long Beach California. Navigate like a pro with our interactive maps, search the exhibitor directory, or create your show schedule by choosing sessions you want to attend and speakers you want to hear. With the platform integration you’ll be able to watch product videos of many of the industries top products or record your own video of the next huge thing right from the show floor with it then linked to the exhibitors booth and information.


  • 600+ Exhibitors & 4000+ Attendees
  • Yearly trade show

Key Features:

  • Interactive floor plan
  • Live alerts and news posts
  • Dynamic tracking of attendees
  • “Leads” based on attendees interaction
  • Schedule of all events
  • Exhibitor list & introduction
  • Paid sponsor space
  • *generates in-depth & quality leads for exhibitors
  • *visitor’s interaction with booths and products

Type: Tradeshow Convention
Location: San Diego, CA
Platforms: iPad

The Mobile Movement: Understanding Smartphone Consumers

In Education // By

This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

Over 400+ million mobile devices in use today.

In Education // By

As of October 2011, there is over 200 million Apple iOS devices and over 190 million Android devices in the world. Thats over 400 million users you can reach through mobile applications.

Applications are quickly becoming the new tool for people on the go, as people stop using websites and rely more on applications for the information they need.

For many businesses that provide dynamic information, an application can provide a much needed boost to business and creating repeat customers. You can immediately and directly increase customers and repeat business.