Nearly 15% of the global population now owns some kind of tablet, with that number being significantly higher (closer to 45%) here in Calgary, as products like the iPad are still looked at as a luxury item. Although the rapid rate of increase in consumers purchasing tablets will slow, this number is going to keep increasing, which opens up a whole new client base for app developers.
Studies have shown people use tablets most often at home, and regularly use them while they are in front of the TV or in bed. This is important to note when thinking about hiring Terraform to develop a tablet app, as you must consider your audience. Because of it’s size, tablets are used commonly for entertainment purposes, including gaming and watching videos.
Women are more likely to own, and download apps onto, a tablet than men. Also interesting to note is the emergence of children using tablets. One study showed 60% of children play with tablets while their parents run errands.