A new consumer report put out by Technology Strategies International reveals the top contactless payment methods Canadians are using when making purchases through their phones, and they might surprise you. In TSI’s study almost half of respondents didn’t have a payment app installed on their phone at all, and out of those that did many […]
Last week a huge Canadian Apple Pay expansion was announced. Until now only American Express holders could use the virtual wallet in Canada, but now Royal Bank and CIBC customers, as well as ATB and Canadian Tire card card holders can make credit and debit transactions using Apple Pay. TD, Bank of Nova Scotia, and […]
Can you explain your app in 30 seconds? If the premise is too complicated, try to narrow the focus. You can always expand your mobile app, or develop a new one, once the main aspect takes off and you gain a user base.
With thousands of mobile apps competing for a user’s attention, how does yours stand out from the crowd? Acquiring app users can be tricky, but if you set yourself up for success, and make a game plan, you will be prepared for the business of marketing, and feature your app to a very captive audience.
Apps are HUGE business. Consider this: last year 100 million apps were downloaded from the Apple App Store, and over $40 billion has been paid to app developers since the innovations conception. But all of this means nothing without the marketplace to sell them. And Apple has a giant monopoly on that exact market.