10 Questions to Answer Before Developing a Mobile App

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1) What Is the Purpose of My App?

Can you explain your app in 30 seconds? If the premise is too complicated, try to narrow the focus. You can always expand your mobile app, or develop a new one, once the main aspect takes off and you gain a user base.

2) Do I Need A Custom App?

Some app development companies have affordable app templates that may fit your needs. The cost will be significantly less, however a subscription fee is likely and you will not own the source code. If you business requires something simple a turnkey app may be the way to go.

3) What Platform Should I Choose?

The platform you choose for your app really comes down to a business decision. iPhone, Android or Universal? Native apps cost more but provide an amazing user experience. Universal apps reach a broader range of people, but will likely need to be re-developed once a large user base is established.

4) How Do I Choose a Developer?

Narrow your choices and interview a few mobile app developers. Ask them to provide you with a breakdown for all modules incorporated into your app. Get a cost and time quote. Review their portfolio and go with your gut!

Caution

Be wary of a developer with no published apps!

5) What is the Potential Competition for the App?

Have you done extensive research for mobile applications with a similar premise? Ensure you find out how many users they have, and what the likes and dislikes about the current apps on the market are.

6) What is your USP?

Your app doesn’t need to be a completely unique idea, but it should have a unique selling point. What sets your mobile app apart from the competition? What will make people want to use your app over the others?

7) What is My Budget?

Quality does come with a cost. Ensure you know what your budget is for your mobile app, and talk with your developer about what to realistically expect within your app in return for your set budget. Have a bit of a slush fund for unexpected changes as you begin to see the app take shape..

8) What is the Visual Design of My App?

Do you have logos and a color scheme designed already? What is your taste when it comes to graphic or simple design? Where do you envision the placement of the buttons and menus on your app? It is a good idea to have all the visual aspects of your app thought out before development begins.

9) Do I Need a Wireframe?

Are you presenting your mobile app idea to investors or partners? Wireframes are visual representations of how a user will interact with your platform. Beyond the visual, wireframes are a resource to have the feasibility of your design and function tested before development begins. It is a good idea to have your developer draw up a wireframe to ensure your idea is technically sound.

10) What is My Marketing Plan?

Developing the app is just the start. Without a marketing and media plan, your app may not be seen by your target market. Start your mobile app marketing plan when you are still in development. This way you have a game plan when the app is complete, and you can hit the ground running.